I am passionate about building on the story of the brand whilst respecting the traditions of the past. I demonstrate positive energy, determination and the ability to motivate others to deliver innovative and functional design.
I consider myself a true student of fashion with theoretical and historical knowledge of menswear from Savile Row through to the emergence of Street Fashion as an international trend. I have over twenty years’ experience in menswear design and have travelled extensively, liaising with retailers and garment manufacturers globally. I specialise in working with luxury online retailers and brands that want to invest in community and build sustainable businesses, creating relationships that support collaboration that give a platform to those contributing to a better world.
I began my career at Gieves and Hawkes on Savile Row in the late nineties in the wave of Brit pop, Cool Britannia and Brit Art. Alexander McQueen and Hussein Chalayan were taking the fashion world by storm and a young Oswald Boateng opened his first store on Vigo Street adding a splash of colour to the Row. I became captivated by the work of Italian designer Massimo Osti and the Urahara movement in Tokyo, Japan. This passion for discovering the new and creating change has stayed with me defining both me and my work.